Urban List – a reliable and trusted source by local consumers.

Urban List is life to me! Reading recommendations and discovering new brands and establishments helps myself and so many others make decisions on local businesses and brands. For those who don't know what Urban List is, its an curated guide to your life in the city –  providing trusted recommendations that connect their readers with businesses and brands …

Are social issues being misused in marketing?

Recently, more than ever before, brands are incorporating social issues into their marketing campaigns. A risky move considering the varying views people hold and the extent of the issues they are discussing/using. It takes an incredible amount of cultural awareness, experience doing these types of campaigns and a focus on authenticity. Even with all that, …

The importance of reviews!

Online customer reviews; something we all create/use, something that may be key to a businesses success over competitors. With the increasing use of internet, accessible from almost anywhere these days, consumers are increasingly using online reviews to make decisions about businesses. Consumers are more skeptical than ever and are changing the way they make purchasing decisions (source). …

Adidas is stopping all TV ads?!

Readers, not sure if you have heard, but Adidas are stopping all television advertisements and using all funds for digital adverts! Thats right, one of the worlds leading lifestyle brands are leaving TV. Im not sure if its a great marketing decision for the company, but its definitely a digital win and loss for TV. Adidas …

“That place where Coke tastes so good”

Hey readers, apparently there is a place where Coke tastes SO good. Any ideas where? A recent advertising campaign posted to YouTube poses this question. Watch it here, then search "That place where Coke tastes so good" in Google to find the answer. It's the ingenious marketing of our beloved McDonalds! The ad already has 3.7 million …

Snapchat is opening themselves to more targeted advertising

Snapchat is continually implementing more advanced ad technologies to appeal to marketers and result in more effective marketing to consumers. The app provides several methods of advertising, including snap ads, sponsored geo filters and sponsored lenses. All providing effective and unique advertising methods not offered on other platforms. Methods of advertising on Snapchat. Source: http://www.snapchat.com/ads Snap Ads works …

YouTube Boycott – Is Google doing enough to amend issues raised by advertisers?

YouTube logo. Source: YouTube 2017  What started with a few brands pulling advertising from YouTube due to their advertising being displayed alongside inappropriate content has turned into Some 250 brands pulling their ads from the platform worldwide as a result of the controversy. Twitter post relating to YouTube boycott by the Head of Investigations at The …

Afterpay – The perfect strategy for online clothing stores to captivate their target market

The worst part of online shopping is having a look at your cart after hours of exploring, just to discover the total to be like $400! I can’t afford that! Well I can, but I would rather not spend that much money all at once. Apparently 67.45% of online shopping carts are abandoned. Think about all those …

Are Instagram foodies the new best strategy to market your business?

Thanks to social media, many new marketing strategies have come to life, one being Instagram foodies! Taking pictures of food and posting them for your following, sounds simple right? Well it is, but not all of us can gain thousands of followers from doing it. Melbourne based Instagram foodie account, eatmelbs, has created a following …

Is social media affecting our ability to gain employment?

So, I was once told to be cautious of what I post on social media as it may affect my ability to gain employment. This definitely struck a nerve for me, why does my personal life have to interfere with my professional life. Applicants are being warned it is now standard practice for their social …